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Marketing Attribution: A Guided Map for Success
Originally a talk at PLGTM 2024, you'll learn about the small hills I'm willing to die on when it comes to marketing tracking and attribution.
Aug 26
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Sarah Krasnik Bedell
14
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Marketing Attribution: A Guided Map for Success
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April 2024
A Webhook Love Story
How my initial repulsive response to webhooks as a data engineer grew into a deep appreciation for event-driven automation in the world of marketing.
Apr 17
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Sarah Krasnik Bedell
12
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A Webhook Love Story
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September 2023
Group Assignment in a Frontend vs. Backend A/B Test
Where do you store user groups? How do you make sure your test is actually able to be evaluated?
Sep 19, 2023
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Sarah Krasnik Bedell
5
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Group Assignment in a Frontend vs. Backend A/B Test
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August 2023
Guide to Anonymous Identity Resolution
Fully personalized user journeys can't exist without correlating anonymous source events across applications to a single authenticated user.
Aug 15, 2023
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Sarah Krasnik Bedell
8
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Guide to Anonymous Identity Resolution
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December 2022
On a Personal Note
A quick update with some big moves.
Dec 20, 2022
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Sarah Krasnik Bedell
16
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On a Personal Note
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November 2022
The Thrill of Deprecating Dashboards
When there are 10x more dashboards than people, you know you're in trouble.
Nov 29, 2022
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Sarah Krasnik Bedell
12
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The Thrill of Deprecating Dashboards
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October 2022
The Analytics Requirements Document
Launch and pray doesn't work when it comes to data.
Oct 27, 2022
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Sarah Krasnik Bedell
19
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The Analytics Requirements Document
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September 2022
Choosing a Product Analytics Tool
You might say CDP, I say it comes down to event tracking.
Sep 27, 2022
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Sarah Krasnik Bedell
15
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Choosing a Product Analytics Tool
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August 2022
What is SaaS Observability?
Alt title: a guide to operational data quality.
Aug 30, 2022
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Sarah Krasnik Bedell
7
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What is SaaS Observability?
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July 2022
Reinventing the Wheel of Data Activation
Data activation means so much more outside of the data team.
Jul 26, 2022
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Sarah Krasnik Bedell
5
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Reinventing the Wheel of Data Activation
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June 2022
Hidden Tasks of Product Management
Being a good product manager isn't as glamorous as it sounds.
Jun 28, 2022
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Sarah Krasnik Bedell
8
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Hidden Tasks of Product Management
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May 2022
A Call To Write
If you read, you can write.
May 17, 2022
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Sarah Krasnik Bedell
13
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A Call To Write
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