Archive - Sarah's Newsletter

When is SEO a Meaningful Growth Strategy?

And the changes we made at Railway to make an immediate 30% impact on search - both traditional and AI chat.

Jun 19 •

Sarah Krasnik Bedell

April 2025

Building a Repeatable Signal-Based Outbound Motion

A devtool's journey with Common Room: learnings, pitfalls, and further opportunities.

Apr 10 •

Sarah Krasnik Bedell

August 2024

Marketing Attribution: A Guided Map for Success

Originally a talk at PLGTM 2024, you'll learn about the small hills I'm willing to die on when it comes to marketing tracking and attribution.

Aug 26, 2024 •

Sarah Krasnik Bedell

April 2024

A Webhook Love Story

How my initial repulsive response to webhooks as a data engineer grew into a deep appreciation for event-driven automation in the world of marketing.

Apr 17, 2024 •

Sarah Krasnik Bedell

September 2023

Group Assignment in a Frontend vs. Backend A/B Test

Where do you store user groups? How do you make sure your test is actually able to be evaluated?

Sep 19, 2023 •

Sarah Krasnik Bedell

August 2023

Guide to Anonymous Identity Resolution

Fully personalized user journeys can't exist without correlating anonymous source events across applications to a single authenticated user.

Aug 15, 2023 •

Sarah Krasnik Bedell

December 2022

On a Personal Note

A quick update with some big moves.

Dec 20, 2022 •

Sarah Krasnik Bedell

November 2022

The Thrill of Deprecating Dashboards

When there are 10x more dashboards than people, you know you're in trouble.

Nov 29, 2022 •

Sarah Krasnik Bedell

October 2022

The Analytics Requirements Document

Launch and pray doesn't work when it comes to data.

Oct 27, 2022 •

Sarah Krasnik Bedell

September 2022

Choosing a Product Analytics Tool

You might say CDP, I say it comes down to event tracking.

Sep 27, 2022 •

Sarah Krasnik Bedell

August 2022

What is SaaS Observability?

Alt title: a guide to operational data quality.

Aug 30, 2022 •

Sarah Krasnik Bedell

July 2022

Reinventing the Wheel of Data Activation

Data activation means so much more outside of the data team.

Jul 26, 2022 •

Sarah Krasnik Bedell

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