Sarah's Newsletter

AEO Starts as Awareness and Hides in the Organic

Companies should be spending time building awareness, not optimizing keywords.

Mar 10 • Sarah Krasnik Bedell

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July 2025

Why I Built an Open Source AEO Tool

It's basically an LLM brand tracker, a proxy for web visibility.

Jul 23, 2025 • Sarah Krasnik Bedell

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1

June 2025

When is SEO a Meaningful Growth Strategy?

And the changes we made at Railway to make an immediate 30% impact on search - both traditional and AI chat.

Jun 19, 2025 • Sarah Krasnik Bedell

2

April 2025

Building a Repeatable Signal-Based Outbound Motion

A devtool's journey with Common Room: learnings, pitfalls, and further opportunities.

Apr 10, 2025 • Sarah Krasnik Bedell

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August 2024

Marketing Attribution: A Guided Map for Success

Originally a talk at PLGTM 2024, you'll learn about the small hills I'm willing to die on when it comes to marketing tracking and attribution.

Aug 26, 2024 • Sarah Krasnik Bedell

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2

April 2024

A Webhook Love Story

How my initial repulsive response to webhooks as a data engineer grew into a deep appreciation for event-driven automation in the world of marketing.

Apr 17, 2024 • Sarah Krasnik Bedell

14

September 2023

Group Assignment in a Frontend vs. Backend A/B Test

Where do you store user groups? How do you make sure your test is actually able to be evaluated?

Sep 19, 2023 • Sarah Krasnik Bedell

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2

August 2023

Guide to Anonymous Identity Resolution

Fully personalized user journeys can't exist without correlating anonymous source events across applications to a single authenticated user.

Aug 15, 2023 • Sarah Krasnik Bedell

9

1

December 2022

On a Personal Note

A quick update with some big moves.

Dec 20, 2022 • Sarah Krasnik Bedell

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4

November 2022

The Thrill of Deprecating Dashboards

When there are 10x more dashboards than people, you know you're in trouble.

Nov 29, 2022 • Sarah Krasnik Bedell

12

2

October 2022

The Analytics Requirements Document

Launch and pray doesn't work when it comes to data.

Oct 27, 2022 • Sarah Krasnik Bedell

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7

September 2022

Choosing a Product Analytics Tool

You might say CDP, I say it comes down to event tracking.

Sep 27, 2022 • Sarah Krasnik Bedell

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