Unsubscribes are not taking into account when counting free signups. So if four people enter their email and two of them unsubscribe, the post activity will count four free signups.
Thanks for chiming in Sergey! I find that finding a balance between accurate representation of reality from a data perspective and digestible definitions are often at odds with each other. An eternal struggle, especially when it comes to marketing data.
Unsubscribes are not taking into account when counting free signups. So if four people enter their email and two of them unsubscribe, the post activity will count four free signups.
Also, obligatory shill. The data team at Substack needs your help! If anyone you know wants to help us improve our stats, please let them know that we are hiring - https://jobs.lever.co/substackinc/5abe1230-305d-4f53-8908-5494a6226272
Thanks for chiming in Sergey! I find that finding a balance between accurate representation of reality from a data perspective and digestible definitions are often at odds with each other. An eternal struggle, especially when it comes to marketing data.