Love this 'from the trenches' perspective. Thanks for sharing! You are spot on about signal 'noise' and signals not always a good fit for demand capture but for nurture. We see the same issues when working with some of our customers. Also, 💯 agree on meeting GTM folks where they work - in CRM mostly 😀 - instead of having them use yet another UI. Another learning that we have had as well.
This was a great post, Sarah. Thanks for sharing.
Love this 'from the trenches' perspective. Thanks for sharing! You are spot on about signal 'noise' and signals not always a good fit for demand capture but for nurture. We see the same issues when working with some of our customers. Also, 💯 agree on meeting GTM folks where they work - in CRM mostly 😀 - instead of having them use yet another UI. Another learning that we have had as well.