Love this 'from the trenches' perspective. Thanks for sharing! You are spot on about signal 'noise' and signals not always a good fit for demand capture but for nurture. We see the same issues when working with some of our customers. Also, 💯 agree on meeting GTM folks where they work - in CRM mostly 😀 - instead of having them use yet another UI. Another learning that we have had as well.
This was a great post, Sarah. Thanks for sharing.
Love this 'from the trenches' perspective. Thanks for sharing! You are spot on about signal 'noise' and signals not always a good fit for demand capture but for nurture. We see the same issues when working with some of our customers. Also, 💯 agree on meeting GTM folks where they work - in CRM mostly 😀 - instead of having them use yet another UI. Another learning that we have had as well.
Thanks for writing this! This post has been unbelievably helpful to revisit as we're in the early stages of a very similar motion.