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Group Assignment in a Frontend vs. Backend A/B Test
Where do you store user groups? How do you make sure your test is actually able to be evaluated?
 • 
Sarah Krasnik Bedell
2
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Community
Guide to Anonymous Identity Resolution
Fully personalized user journeys can't exist without correlating anonymous source events across applications to a single authenticated user.
 • 
Sarah Krasnik Bedell
1
On a Personal Note
A quick update with some big moves.
 • 
Sarah Krasnik Bedell
4
The Thrill of Deprecating Dashboards
When there are 10x more dashboards than people, you know you're in trouble.
 • 
Sarah Krasnik Bedell
2
The Analytics Requirements Document
Launch and pray doesn't work when it comes to data.
 • 
Sarah Krasnik Bedell
6
Choosing a Product Analytics Tool
You might say CDP, I say it comes down to event tracking.
 • 
Sarah Krasnik Bedell
13
What is SaaS Observability?
Alt title: a guide to operational data quality.
 • 
Sarah Krasnik Bedell
1
Reinventing the Wheel of Data Activation
Data activation means so much more outside of the data team.
 • 
Sarah Krasnik Bedell
4
Sarah's Newsletter
My takes on the world of tech, data, marketing, business, and being a professional human.
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